An idea that began with a love for fashion.
Paul started with the motto that everyone can making a statement with one's style.

After months of sleepless nights the LESS logo was created and an idea was becoming a brand.

FIRST DROP WORLDWIDE went live.
We dropped Beanies, Hoodies, Joggers and more.

I found a designer, the designs went crazier and became more professional. We added the second logo and he designed the long sleeve we all know today.

We released the iconic long sleeve as a Black Friday drop and offered discount codes for Black Friday.

We had our first viral video, and the brand grew exponentially.

We completely revamped our website, switching from a downloaded theme to a custom-built site.

We had the main shoot and dropped the ESSENTIAL SCULLY.

We dropped our first tees ever.
And created a new motto: WALKYOUROWN.

LESS ran its first sale.